OpenFieldMaster of Advanced Studies (MAS) in Digital Marketing and Artificial Intelligence Strategy
Executive master's degree covering omnichannel customer experience, predictive consumer analytics, generative creative workflows, and digital brand transformation.
Application checklist & requirements
These requirements reflect published university guidelines available at the last review. Review official department guidelines before submission.
- Academic degree / Prerequisites
- Bachelor's degree or equivalent and relevant professional marketing experience
- English language proficiency
- German C1 and English B2
- Standardized testing (GRE/GMAT)
- Not required
- Thesis / Research statement
- Demonstrated foundational coursework and research interest in social-sciences, arts-design
- Recommendation letters
- Two academic recommendation letters
How much will it cost? How much funding is available?
- Financial support / stipend
- Zurich Chamber of Commerce digital qualification credit (CHF 5,000 tuition grant)
- Application fee
- CHF 200
- Tuition / joining costs
- CHF 14,000 total executive tuition
Dates and verification
- Application deadline
- January 20, 2027 (Spring 2027 intake)
- Last source review
- 2026-10-15
Important verification note
Facts reflect official HWZ Zurich University of Applied Sciences in Business Administration documentation reviewed 2026-10-15. Admissions, funding allocations, and eligibility thresholds are evaluated by the university.
Reviewed 2026-10-15 · Editorial standards · Report an issue