Master of Arts in Strategic Marketing & Brand Communication

Creative and analytical master’s program covering luxury brand positioning, digital advertising strategy, neuromarketing, and consumer psychology.

Official university details ↗Research checked, not sponsored

Application checklist & requirements

These requirements reflect published university guidelines available at the last review. Review official department guidelines before submission.

Academic degree / Prerequisites: Bachelor degree in marketing, communications, or business with 2.50+ GPA
English language proficiency: TOEFL 85 or IELTS 6.5
Standardized testing (GRE/GMAT): Not required
Thesis / Research statement: Brand critique portfolio or marketing essay and resume
Recommendation letters: One academic reference

How much will it cost? How much funding is available?

Financial support / stipend: Brand Innovation grants up to €2,500
Application fee: €100 application fee
Tuition / joining costs: €6,240 per semester

Dates and verification

Application deadline: June 30, 2027
Last source review: 2026-10-16

Official university details ↗ISM Munich guide ↗Mentorship ↗Ask us — free ↗

Important verification note

Facts reflect official ISM International School of Management documentation reviewed 2026-10-16. Admissions, funding allocations, and eligibility thresholds are evaluated by the university.

Reviewed 2026-10-16 · Editorial standards · Report an issue