OpenField
Home/Researchers/Prof. Dr. Michael Haenlein
United Kingdom · Social Media Analytics · Reviewed 2026-10-15

Prof. Dr. Michael Haenlein

Prof. Dr. Michael Haenlein is globally recognized for pioneering research on social media dynamics and artificial intelligence, authoring some of the most cited articles in digital business literature.

Official faculty profile ↗Research checked, not sponsored

Documented research interests and leadership

Research areas
Social Media Analytics, Generative AI in Business, Digital Marketing, Predictive Analytics
Academic position
Professor of Marketing & Director of Artificial Intelligence Lab
Primary university source
Official directory entry ↗
Recruitment status
Not verified. Leadership profile does not imply active vacancies or assistantship availability.

Supervision and contact

Students interested in graduate or doctoral research supervision in Social Media Analytics, Generative AI in Business, Digital Marketing are advised to consult formal department application channels.

Important verification note

Facts reflect official university directory records reviewed 2026-10-15. Faculty recruitment and admissions require formal application.

Reviewed 2026-10-15 · Editorial standards · Report an issue