Prof. Dr. Michael Haenlein
Prof. Dr. Michael Haenlein is globally recognized for pioneering research on social media dynamics and artificial intelligence, authoring some of the most cited articles in digital business literature.
Documented research interests and leadership
- Research areas
- Social Media Analytics, Generative AI in Business, Digital Marketing, Predictive Analytics
- Academic position
- Professor of Marketing & Director of Artificial Intelligence Lab
- Primary university source
- Official directory entry ↗
- Recruitment status
- Not verified. Leadership profile does not imply active vacancies or assistantship availability.
Supervision and contact
Students interested in graduate or doctoral research supervision in Social Media Analytics, Generative AI in Business, Digital Marketing are advised to consult formal department application channels.
Important verification note
Facts reflect official university directory records reviewed 2026-10-15. Faculty recruitment and admissions require formal application.
Reviewed 2026-10-15 · Editorial standards · Report an issue