Canada · Digital Consumer Behavior · Reviewed 2026-10-15

Dr. Joanne McNeish

Dr. Joanne McNeish leads marketing and analytics curriculum development at IBU, investigating consumer resistance to digital technology, paper-to-digital transitions, and retail analytics.

Official faculty profile ↗Research checked, not sponsored

Documented research interests and leadership

Research areas: Digital Consumer Behavior, Technology Resistance, Marketing Analytics, Curriculum Pedagogy
Academic position: Associate Dean & Associate Professor of Marketing
Primary university source: Official directory entry ↗
Recruitment status: Not verified. Leadership profile does not imply active vacancies or assistantship availability.

Supervision and contact

Students interested in graduate or doctoral research supervision in Digital Consumer Behavior, Technology Resistance, Marketing Analytics are advised to consult formal department application channels.

IBU Toronto guide ↗Social-sciences subject guide ↗Mentorship ↗

Important verification note

Facts reflect official university directory records reviewed 2026-10-15. Faculty recruitment and admissions require formal application.

Reviewed 2026-10-15 · Editorial standards · Report an issue