Prof. Dr. Carsten Baumgarth

Prof. Baumgarth is an acclaimed German brand expert, leading the Brand Living Lab and publishing on AI-driven branding and B2B reputation.

Official faculty profile ↗Research checked, not sponsored

Documented research interests and leadership

Research areas: B2B Brand Management, Artificial Intelligence in Marketing, Cultural Branding, Sensory Branding
Academic position: Professor of Marketing & Brand Management Lead
Primary university source: Official directory entry ↗
Recruitment status: Not verified. Leadership profile does not imply active vacancies or assistantship availability.

Supervision and contact

Students interested in graduate or doctoral research supervision in B2B Brand Management, Artificial Intelligence in Marketing, Cultural Branding are advised to consult formal department application channels.

HWR Berlin guide ↗Social-sciences subject guide ↗Mentorship ↗

Important verification note

Facts reflect official university directory records reviewed 2026-10-15. Faculty recruitment and admissions require formal application.

Reviewed 2026-10-15 · Editorial standards · Report an issue