Prof. Dr. Tanja Becker

Professor of Digital Marketing & Consumer Insights · Department of Marketing & Communications · CBS International Business School

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Academic focus & active research

Prof. Dr. Tanja Becker conducts research on digital consumer behaviour, omnichannel customer journeys, and ethical advertising in data-driven marketing ecosystems.

Digital Marketing Strategy Consumer Psychology Brand Storytelling Social Media Analytics

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at CBS International Business School should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: CBS International Business School
Department / Faculty: Department of Marketing & Communications
Primary Field: Digital Marketing Strategy
Campus Location: Cologne / Mainz / Potsdam, Germany

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Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-15. OpenField is an independent research guide and is not formally affiliated with or endorsed by CBS International Business School.