Prof. Dr. David Wagner

Professor of Digital Marketing · Department of Marketing and Communication · Munich Business School (MBS)

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Academic focus & active research

Prof. Dr. David Wagner analyzes the strategic impact of digital media, consumer communities, and marketing technology on corporate brand value.

Social Media Marketing Digital Branding Customer Journey Analytics

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at Munich Business School (MBS) should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: Munich Business School (MBS)
Department / Faculty: Department of Marketing and Communication
Primary Field: Social Media Marketing
Campus Location: Munich, Bavaria, Germany

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Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-15. OpenField is an independent research guide and is not formally affiliated with or endorsed by Munich Business School (MBS).