Prof. Dr. Florian Haumer

Professor of Media Management & Quantitative Communications · Department of Media and Communication · Macromedia University of Applied Sciences

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Academic focus & active research

Prof. Dr. Florian Haumer is a leading media economist and quantitative communications researcher, directing eye-tracking and biometric audience response experiments for media brands.

Digital Advertising Measurement Content Engagement Metrics Brand Perception Analytics

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at Macromedia University of Applied Sciences should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: Macromedia University of Applied Sciences
Department / Faculty: Department of Media and Communication
Primary Field: Digital Advertising Measurement
Campus Location: Munich & Berlin, Germany

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Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-15. OpenField is an independent research guide and is not formally affiliated with or endorsed by Macromedia University of Applied Sciences.