Prof. Dr. Marion Halfmann

Professor of Marketing and Business Strategy · Department of Business Administration · Westphalian Technical College

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Academic focus & active research

Prof. Dr. Marion Halfmann conducts empirical investigations into consumer adoption of sustainable products, multichannel retail economics, and brand positioning in digitally disrupted supply markets.

Digital Marketing Consumer Behavior Analytics Sustainable Business Models Cross-Border Commerce

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at Westphalian Technical College should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: Westphalian Technical College
Department / Faculty: Department of Business Administration
Primary Field: Digital Marketing
Campus Location: Gelsenkirchen, Bocholt & Recklinghausen, North Rhine-Westphalia, Germany

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Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-16. OpenField is an independent research guide and is not formally affiliated with or endorsed by Westphalian Technical College.