Prof. Dr. Kazuo Shimizu

Professor of Marketing and Consumer Psychology · Faculty of Human Societies · University of Marketing and Distribution Sciences

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Academic focus & active research

Prof. Dr. Kazuo Shimizu explores sensory branding and cognitive purchase decision heuristics in omni-channel retail environments.

Consumer Decision-Making Heuristics Retail Merchandising Aesthetics Brand Loyalty in Digital Retailing Service Quality Metrics

Supervision & prospective applicants

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Institution: University of Marketing and Distribution Sciences
Department / Faculty: Faculty of Human Societies
Primary Field: Consumer Decision-Making Heuristics
Campus Location: Kobe, Hyogo, Japan

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