OpenFieldDr. Michael Grund
Head of the Center for Marketing and Sales at HWZ, leading extensive empirical studies on consumer behavior, digital customer journeys, omnichannel touchpoints, and pricing models.
Documented research interests and leadership
- Research areas
- Consumer Insights, Marketing Strategy, Customer Experience, Pricing Strategy
- Academic position
- Head of Center for Marketing and Sales, Professor of Consumer Insights
- Primary university source
- Official directory entry ↗
- Recruitment status
- Not verified. Leadership profile does not imply active vacancies or assistantship availability.
Supervision and contact
Students interested in graduate or doctoral research supervision in Consumer Insights, Marketing Strategy, Customer Experience are advised to consult formal department application channels.
Important verification note
Facts reflect official university directory records reviewed 2026-10-15. Faculty recruitment and admissions require formal application.
Reviewed 2026-10-15 · Editorial standards · Report an issue