Prof. Dr. Carsten Baumgarth

Prof. Dr. Baumgarth is one of Germany's foremost authorities on brand orientation, investigating empirical brand metrics, AI-generated advertising, and museum branding.

Official faculty profile ↗Research checked, not sponsored

Documented research interests and leadership

Research areas: Brand Orientation, B2B Brand Management, Artificial Intelligence in Marketing, Cultural Branding
Academic position: Professor of Marketing and Brand Management
Primary university source: Official directory entry ↗
Recruitment status: Not verified. Leadership profile does not imply active vacancies or assistantship availability.

Supervision and contact

Students interested in graduate or doctoral research supervision in Brand Orientation, B2B Brand Management, Artificial Intelligence in Marketing are advised to consult formal department application channels.

HWR Berlin guide ↗Social-sciences subject guide ↗Mentorship ↗

Important verification note

Facts reflect official university directory records reviewed 2026-10-15. Faculty recruitment and admissions require formal application.

Reviewed 2026-10-15 · Editorial standards · Report an issue