Switzerland · Digital Marketing Analytics · Reviewed 2026-10-15

Dr. Elena Zolotova

Dr. Zolotova investigates consumer decision heuristics in online environments, brand equity in social media ecosystems, and digital conversion funnel optimization.

Official faculty profile ↗Research checked, not sponsored

Documented research interests and leadership

Research areas: Digital Marketing Analytics, Consumer Behaviour in E-Commerce, Brand Trust, Social Media Advertising
Academic position: Professor of Digital Marketing and Consumer Psychology
Primary university source: Official directory entry ↗
Recruitment status: Not verified. Leadership profile does not imply active vacancies or assistantship availability.

Supervision and contact

Students interested in graduate or doctoral research supervision in Digital Marketing Analytics, Consumer Behaviour in E-Commerce, Brand Trust are advised to consult formal department application channels.

SIIL guide ↗Social-sciences subject guide ↗Mentorship ↗

Important verification note

Facts reflect official university directory records reviewed 2026-10-15. Faculty recruitment and admissions require formal application.

Reviewed 2026-10-15 · Editorial standards · Report an issue