OpenFieldHochschule für angewandtes Management
Hochschule für angewandtes Management (HAM), based in Ismaning near Munich with study centres across Germany, is Bavaria's largest private university of applied sciences, pioneering the semi-virtual hybrid study model in sports management, business administration, and organizational psychology.
Academic overview & excellence
HAM combines digital distance learning modules with intensive monthly classroom simulation blocks. Students participate in real-world corporate consulting projects, sports club management labs, and digital business development alongside academic coursework.
Research admissions & criteria
Admission requires the German Fachhochschulreife, Abitur, or recognized international secondary school certificate. Flexible enrollment intakes take place in March and September. English and German language tracks are available depending on program selection.
Verified opportunities & funding programs (7)
HAM Sports Management & Olympic Athlete Scholarship
Tuition award supporting competitive athletes and sports industry professionals pursuing dual career degrees at HAM Ismaning.
Bachelor of Arts in Sports Management & Football Business
Six-semester bachelor's curriculum covering sports marketing, stadium operations, athlete representation, sponsorship analytics, and sports law.
Master of Science in Business Psychology & Organizational Consulting
Postgraduate hybrid degree in change management, personnel diagnostics, leadership assessment, and workplace wellbeing.
Bachelor of Arts in Digital Business Management & E-Commerce
Interdisciplinary study program combining corporate strategy, digital marketing platforms, supply chain digitalization, and web analytics.
Professional Sports Club Industry Practicum Fellowship
Integrated experiential internship placement with German Bundesliga clubs, Olympic training centres, and sports marketing agencies.
Executive Certificate in Esports Management & Gaming Ecosystems
Three-month modular certificate exploring tournament broadcast production, esports team sponsorship monetization, and fan engagement platforms.
Master of Arts in International Brand Communication
Postgraduate degree focusing on global omnichannel branding, luxury marketing, creative campaign design, and corporate communications.
Distinguished faculty & researchers (3)
Prof. Dr. Florian Kainz
President & Professor of Business Administration · Department of Management & Corporate Leadership
Prof. Dr. Florian Kainz is President & Professor of Business Administration in the Department of Management & Corporate Leadership at Hochschule für angewandtes Management, conducting advanced research in Hybrid Higher Education Systems, Applied Entrepreneurship, Organizational Leadership.
Prof. Dr. Dirk Mazurkiewicz
Dean of Sports Management & Professor of Sports Economics · Faculty of Sports Management
Prof. Dr. Dirk Mazurkiewicz is Dean of Sports Management & Professor of Sports Economics in the Faculty of Sports Management at Hochschule für angewandtes Management, conducting advanced research in Professional Football Governance, Sports Event Economics, Athlete Branding.
Prof. Dr. Andrea Rumler
Professor of Marketing & Consumer Psychology · Faculty of Business Psychology
Prof. Dr. Andrea Rumler is Professor of Marketing & Consumer Psychology in the Faculty of Business Psychology at Hochschule für angewandtes Management, conducting advanced research in Consumer Decision Making, Behavioral Economics, Digital Market Research.
Editorial & verification standards
Institution profile and program records reflect official documentation verified on 2026-10-15. OpenField is an independent student academic resource and is not formally affiliated with Hochschule für angewandtes Management.