Professor of Entertainment Management and Event Marketing · Faculty of Business Administration
Prof. Dr. Sugiyama investigates live entertainment business models, crowd behavior dynamics at major arena festivals, and cross-media monetization of anime and gaming intellectual property.
Entertainment Business Live Event Economics Fan Community Marketing Content IP Monetization
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Professor of Tax Accounting and Corporate Tax Law · Graduate School of Business Management
Prof. Dr. Yamada is a licensed tax attorney and scholar analyzing court precedents in corporate tax dispute litigation, transfer pricing regulations, and digital asset taxation in Japan.
Corporate Taxation Tax Accounting Standards Inheritance Tax Jurisprudence Tax Avoidance Prevention
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Professor of Marketing Strategy and Consumer Behavior · Department of Management
Prof. Dr. Sato explores behavioral economics in Japanese retail environments, customer loyalty mechanisms in convenience store franchises, and mobile point-of-sale customer journeys.
Retail Consumer Psychology Digital Omnichannel Marketing Brand Loyalty Strategy Service Marketing
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