President and Vice-Chancellor
Dr. Bashir Makhoul is President and Vice-Chancellor in the Executive Leadership & Cultural Management at University Canada West (UCW), conducting advanced research in Higher education globalization, Cultural industry entrepreneurship, Institutional strategy.
Topics: Higher education globalization, Cultural industry entrepreneurship, Institutional strategy, Creative economy economics
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Professor of Leadership & Management
Dr. Michele Vincenti is Professor of Leadership & Management in the Department of Business Administration at University Canada West (UCW), conducting advanced research in Family business governance, Organizational behavior, Cross-cultural negotiation.
Topics: Family business governance, Organizational behavior, Cross-cultural negotiation, Corporate entrepreneurship
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Associate Professor of Marketing & Digital Media
Dr. Gelareh Farhadian is Associate Professor of Marketing & Digital Media in the Department of Marketing & Communications at University Canada West (UCW), conducting advanced research in Digital consumer behavior, Brand equity modeling, Social media marketing.
Topics: Digital consumer behavior, Brand equity modeling, Social media marketing, Retail customer experience
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