Bachelor of Arts (B.A.) in Sports Management & Athletic Marketing - Dual Degree
Three-year dual curriculum alternating between campus business modules and paid corporate placement with Bavarian sports clubs, athletic leagues, and sports media corporations.
Application checklist & requirements
These requirements reflect published university guidelines available at the last review. Review official department guidelines before submission.
- Academic degree / Prerequisites
- German Abitur, Fachhochschulreife, or international equivalent qualification
- English language proficiency
- German language proficiency C1; English B2
- Standardized testing (GRE/GMAT)
- Not required
- Thesis / Research statement
- High school graduation certificate, CV, and corporate dual study contract
- Recommendation letters
- Interview with ISBA Munich Admissions Committee
How much will it cost? How much funding is available?
- Financial support / stipend
- 100% tuition paid by corporate partner plus monthly student trainee salary (€800–€1,200/month)
- Application fee
- €0 application fee
- Tuition / joining costs
- Fully sponsored by corporate partner
Dates and verification
- Application deadline
- August 15, 2027 (October Intake) / February 15, 2027 (April Intake)
- Last source review
- 2026-10-16
Important verification note
Facts reflect official ISBA München | Internationale Studien- und Berufsakademie documentation reviewed 2026-10-16. Admissions, funding allocations, and eligibility thresholds are evaluated by the university.
Reviewed 2026-10-16 · Editorial standards · Report an issue