OpenFieldISBA München (Internationale Studien- und Berufsakademie) is a state-accredited private university of cooperative education in Munich, offering dual Bachelor degree programs in sports management, digital marketing, real estate economics, and event management.
ISBA delivers an integrated dual study model: students alternate quarterly between academic seminars in Munich and hands-on corporate rotations at partner corporations, sports clubs, luxury hospitality groups, and financial brokerages. Corporate partners cover 100% of student tuition while providing a monthly trainee salary.
Requirements include German Abitur, Fachhochschulreife, or an equivalent foreign higher education entrance qualification, along with a signed dual employment contract with an approved partner company. An admissions assessment and interview are conducted.
Three-year dual curriculum alternating between campus business modules and paid corporate placement with Bavarian sports clubs, athletic leagues, and sports media corporations.
Dual undergraduate program focusing on SEO/SEM analytics, influencer marketing, digital content production, consumer behavior, and omnichannel brand strategy.
Dual study program preparing real estate economists in property valuation, commercial lease negotiation, property development law, and sustainable building finance.
Automatic corporate fellowship model where recognized Munich commercial partners finance the complete three-year tuition (valued at €21,000) for admitted dual students.
Specialized dual track training event managers in international trade fair logistics, live corporate event production, and sponsorship acquisition in Munich.
Credit-bearing corporate practicum analyzing CRM automation platforms, Google Analytics 4 tracking, and customer conversion funnels for Munich tech scale-ups.
Academic Director of ISBA München & Professor of Marketing Management · Department of Marketing and Media Management
Prof. Dr. Michael V. Becker oversees academic quality at ISBA Munich, researching dual study curriculum integration and predictive consumer engagement across Bavarian commercial sectors.
View research profile ↗Professor of Sports Business & Athletic Sponsorship · Division of Sports and Event Management
Dr. Claudia Stern evaluates sponsorship valuation frameworks in European professional football and basketball leagues, advising sports marketing agencies across southern Germany.
View research profile ↗Professor of Real Estate Economics & Investment Law · Department of Real Estate Management
Prof. Markus E. Weber analyzes commercial real estate pricing trends and green building ESG certifications across the Munich metropolitan investment market.
View research profile ↗University profile compiled from official ISBA München | Internationale Studien- und Berufsakademie academic bulletins and institutional directories reviewed on 2026-10-16. OpenField is an independent research guide.