Applied B2B Digital Marketing Analytics Practicum
Credit-bearing corporate practicum analyzing CRM automation platforms, Google Analytics 4 tracking, and customer conversion funnels for Munich tech scale-ups.
Application checklist & requirements
These requirements reflect published university guidelines available at the last review. Review official department guidelines before submission.
- Academic degree / Prerequisites
- Enrolled second-year dual student in Digital Marketing
- English language proficiency
- German and English proficiency
- Standardized testing (GRE/GMAT)
- Not required
- Thesis / Research statement
- Company project brief and faculty supervisor approval
- Recommendation letters
- Corporate mentor evaluation
How much will it cost? How much funding is available?
- Financial support / stipend
- Paid corporate practicum salary
- Application fee
- €0 application fee
- Tuition / joining costs
- Included in dual curriculum
Dates and verification
- Application deadline
- May 15, 2027
- Last source review
- 2026-10-16
Important verification note
Facts reflect official ISBA München | Internationale Studien- und Berufsakademie documentation reviewed 2026-10-16. Admissions, funding allocations, and eligibility thresholds are evaluated by the university.
Reviewed 2026-10-16 · Editorial standards · Report an issue