Prof. Dr. Michael V. Becker

Academic Director of ISBA München & Professor of Marketing Management · Department of Marketing and Media Management · ISBA München | Internationale Studien- und Berufsakademie

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Academic focus & active research

Prof. Dr. Michael V. Becker oversees academic quality at ISBA Munich, researching dual study curriculum integration and predictive consumer engagement across Bavarian commercial sectors.

Dual Higher Education Pedagogy B2B Brand Equity Modeling Omnichannel Customer Journeys Cooperative Education Dynamics

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at ISBA München | Internationale Studien- und Berufsakademie should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: ISBA München | Internationale Studien- und Berufsakademie
Department / Faculty: Department of Marketing and Media Management
Primary Field: Dual Higher Education Pedagogy
Campus Location: Munich, Bavaria, Germany

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Editorial review

Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-16. OpenField is an independent research guide and is not formally affiliated with or endorsed by ISBA München | Internationale Studien- und Berufsakademie.