Dr. Claudia Stern

Professor of Sports Business & Athletic Sponsorship · Division of Sports and Event Management · ISBA München | Internationale Studien- und Berufsakademie

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Academic focus & active research

Dr. Claudia Stern evaluates sponsorship valuation frameworks in European professional football and basketball leagues, advising sports marketing agencies across southern Germany.

Professional Sports Sponsorship ROI Fan Engagement Analytics Mega-Event Sustainability Athletic Club Financial Governance

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at ISBA München | Internationale Studien- und Berufsakademie should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: ISBA München | Internationale Studien- und Berufsakademie
Department / Faculty: Division of Sports and Event Management
Primary Field: Professional Sports Sponsorship ROI
Campus Location: Munich, Bavaria, Germany

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Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-16. OpenField is an independent research guide and is not formally affiliated with or endorsed by ISBA München | Internationale Studien- und Berufsakademie.