Master of Science in Marketing & Data Analytics

Postgraduate program blending behavioral consumer psychology, algorithmic marketing analytics, neuromarketing, and omni-channel media strategy.

Official university details ↗Research checked, not sponsored

Application checklist & requirements

These requirements reflect published university guidelines available at the last review. Review official department guidelines before submission.

Academic degree / Prerequisites: Undergraduate degree in Business, Psychology, or Media with min. 2.7 GPA
English language proficiency: English B2/C1
Standardized testing (GRE/GMAT): Exempt
Thesis / Research statement: Motivation letter detailing marketing analytics goals
Recommendation letters: One academic or employer recommendation

How much will it cost? How much funding is available?

Financial support / stipend: Work-study financing partnerships covering up to 75% of tuition
Application fee: €0
Tuition / joining costs: €16,200 total program fee

Dates and verification

Application deadline: March 15, 2027
Last source review: 2026-10-16

Official university details ↗Steinbeis SMI guide ↗Mentorship ↗Ask us — free ↗

Important verification note

Facts reflect official Steinbeis School of Management and Innovation (SMI) documentation reviewed 2026-10-16. Admissions, funding allocations, and eligibility thresholds are evaluated by the university.

Reviewed 2026-10-16 · Editorial standards · Report an issue