OpenFieldSteinbeis SMI · Berlin, Germany
Steinbeis School of Management and Innovation (Steinbeis SMI) in Berlin offers state-accredited executive bachelor’s, master’s, and MBA degrees focused on creative leadership, digital marketing, AI innovation, and corporate sustainability.
Operating as a premier institute of Steinbeis University, SMI links academic rigor with hands-on enterprise projects. Its alumni lead brand innovation, digital media platforms, and venture-backed startups across Berlin and international tech centers.
Requires a recognized bachelor's degree (or university entrance qualification for B.A.), professional employment or startup project, and passing the SMI admissions interview.
Transformative modular executive MBA empowering managers with AI strategy, platform economics, customer centricity, and organizational change frameworks.
Postgraduate program blending behavioral consumer psychology, algorithmic marketing analytics, neuromarketing, and omni-channel media strategy.
Interdisciplinary research fellowship investigating generative AI tools in advertising, digital brand storytelling, and interactive spatial design.
Applied grant funding master’s students conducting empirical ESG auditing, carbon accounting, and closed-loop supply chain design for European brands.
Structured 6-month product management practicum executing user journey testing, A/B feature experiments, and agile sprint planning.
Endowed scholarship promoting female leaders in artificial intelligence, digital business strategy, and technological entrepreneurship.
Director of Steinbeis School of Management and Innovation
Department of Leadership, Culture and Organizational Transformation
Prof. Dr. Carsten Rasner focuses on human leadership in digital ecosystems, agile organizational behavior, and executive management curriculum development....
View researcher profile ↗Academic Director of Brand Management and Behavioral Strategy
Department of Brand Strategy and Consumer Insights
Prof. Dr. Franz-Rudolf Esch is a globally recognized authority on brand management, consumer neuromarketing, and multi-sensory brand communication systems....
View researcher profile ↗Professor of Financial Management and Strategic Controlling
Department of Finance and Enterprise Valuation
Prof. Dr. Volker Steinhübel researches dynamic corporate performance management, risk navigation in volatility, and value-based controlling frameworks....
View researcher profile ↗OpenField is an independent research platform not officially affiliated with Steinbeis School of Management and Innovation (SMI). Information reflects public documentation reviewed on 2026-10-16. Students must verify application deadlines, fee structures, and prerequisite details directly with official university admissions departments before applying.
Updated 2026-10-16 · Editorial policy · Submit corrections