Prof. Dr. Franz-Rudolf Esch

Academic Director of Brand Management and Behavioral Strategy
Department of Brand Strategy and Consumer Insights, Steinbeis School of Management and Innovation (SMI), Berlin, Germany

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Research biography & scholarly focus

Prof. Dr. Franz-Rudolf Esch is a globally recognized authority on brand management, consumer neuromarketing, and multi-sensory brand communication systems.

Primary Subject Domain: SOCIAL-SCIENCES
Department / Faculty: Department of Brand Strategy and Consumer Insights
Current Recruiting Status: Prospective students should contact department directly

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Academic guidance note

Faculty details sourced from official Steinbeis School of Management and Innovation (SMI) publications reviewed 2026-10-16. Inquiries regarding doctoral openings should follow official departmental submission guidelines.

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