Prof. Dr. Hiroaki Matsubara

Professor of Marketing and Entertainment Management · Faculty of Economics / Kobe Campus · Japan University of Economics - Kobe Sannomiya Campus

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Academic focus & active research

Prof. Dr. Hiroaki Matsubara investigates consumer engagement in Japanese pop culture and fashion, analyzing global licensing strategies for character goods and digital streaming monetization.

Pop Culture Intellectual Property Valuation Consumer Behavior in Creative Industries Fashion Brand Merchandising Digital Content Distribution

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at Japan University of Economics - Kobe Sannomiya Campus should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: Japan University of Economics - Kobe Sannomiya Campus
Department / Faculty: Faculty of Economics / Kobe Campus
Primary Field: Pop Culture Intellectual Property Valuation
Campus Location: Chuo-ku, Kobe, Hyogo, Japan

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Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-16. OpenField is an independent research guide and is not formally affiliated with or endorsed by Japan University of Economics - Kobe Sannomiya Campus.