Professor of Global Entrepreneurship and Corporate Economics · Faculty of Economics
Prof. Dr. Yoshihisa Tsuzuki conducts research on corporate entrepreneurship within the East Asian economic sphere, evaluating growth dynamics of cross-border retail ventures and private higher education innovation.
Asian Cross-Border Venture Strategy Private University Innovation Policy SME Internationalization Digital Business Models
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Professor of Marketing and Entertainment Management · Faculty of Economics / Kobe Campus
Prof. Dr. Hiroaki Matsubara investigates consumer engagement in Japanese pop culture and fashion, analyzing global licensing strategies for character goods and digital streaming monetization.
Pop Culture Intellectual Property Valuation Consumer Behavior in Creative Industries Fashion Brand Merchandising Digital Content Distribution
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Professor of Hospitality Economics and Tourism Development · Department of Business Administration
Prof. Dr. Midori Yamashita investigates hospitality service excellence and destination branding in Kobe, evaluating the economic multiplier effects of cruise ship tourism and regional food culture promotion.
Inbound Tourism in Hanshin Ports Service Quality in Luxury Hospitality Destination Brand Equity Culinary Tourism Marketing
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