Dr. Sascha Liebhardt

Chancellor and Professor of International Marketing · Faculty of Business Administration · New European College GmbH

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Academic focus & active research

Dr. Sascha Liebhardt directs corporate brand strategy studies, consulting global consumer goods enterprises on cross-border luxury market positioning.

Brand Positioning Strategies Luxury Consumer Psychology Cross-Cultural Market Entry Entrepreneurial Management

Supervision & prospective applicants

Scholars preparing thesis research, graduate admissions, or collaborative inquiries at New European College GmbH should consult the department directory for current lab openings, funding availability, and research prerequisites.

Institution: New European College GmbH
Department / Faculty: Faculty of Business Administration
Primary Field: Brand Positioning Strategies
Campus Location: Munich, Bavaria, Germany

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Editorial review

Faculty listings are compiled from official university publications, academic directories, and institutional portals reviewed on 2026-10-16. OpenField is an independent research guide and is not formally affiliated with or endorsed by New European College GmbH.