Chancellor and Professor of International Marketing · Faculty of Business Administration
Dr. Sascha Liebhardt directs corporate brand strategy studies, consulting global consumer goods enterprises on cross-border luxury market positioning.
Brand Positioning Strategies Luxury Consumer Psychology Cross-Cultural Market Entry Entrepreneurial Management
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Academic Dean and Professor of Strategic Management · Faculty of Strategy and Leadership
Prof. Dr. Florian Hummel analyzes European airline business models, regional airport economics, and institutional governance structures in transnational education.
Corporate Governance in SMEs Aviation and Tourism Economics Strategic Mergers in Europe Higher Education Accreditation
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Senior Lecturer in Alternative Finance and Crowdfunding · Center for Financial Technology
Dr. Ronald Kleverlaan advises the European Commission on alternative finance regulation, crowd-equity investing, and decentralized financial instruments.
Crowdfunding Ecosystems Alternative Finance Regulation in the EU Fintech Disruptive Models Microfinance Structures
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