OpenFieldHMKW Hochschule für Medien, Kommunikation und Wirtschaft
Media University of Applied Sciences (formerly HMKW Hochschule für Medien, Kommunikation und Wirtschaft) is a state-recognized German university specializing in media, graphic design, journalism, digital communication, and business psychology.
Academic overview & excellence
With campuses in Berlin, Cologne, and Frankfurt, Media University offers accredited bachelor's and master's degree programs combining theoretical communication science with extensive studio production, PR campaign labs, and digital game design.
Research admissions & criteria
Admission requires a recognized general higher education entrance qualification (Abitur/IB) and successful completion of the university's entrance interview and portfolio review (for design and journalism tracks). English-taught tracks require IELTS 6.0 or TOEFL 80.
Verified opportunities & funding programs (7)
Media University Creative Vanguard Talent Scholarship
Merit-based creative scholarship awarded to incoming undergraduate and graduate students demonstrating exceptional digital media portfolios.
Master of Arts in Digital Journalism & Media Innovation
Four-semester Master of Arts program examining investigative podcasting, data-driven journalism, multimedia storytelling, and media ethics.
Bachelor of Arts in Graphic Design & Visual Communication
Six-semester undergraduate studio degree covering typography, UX/UI design, brand identity, motion graphics, and editorial packaging.
Master of Science in International Marketing & Media Management
Comprehensive postgraduate degree in digital advertising, social media metrics, consumer behavioral psychology, and brand portfolio strategy.
Media Production & Creative Agency Practicum Internship
Full-time 20-week industry placement in leading Berlin advertising agencies, television networks, and digital production studios.
Certificate in AI-Powered Content Creation & Digital Storytelling
Six-week intensive evening program training media creators on generative AI tools, prompt engineering, and ethical copyright compliance.
Bachelor of Science in Media & Business Psychology
Interdisciplinary bachelor's program examining organizational behavior, market research methodologies, and human-computer media interaction.
Distinguished faculty & researchers (3)
Prof. Dr. Ronald Freytag
Chancellor & Professor of Media Psychology · Department of Psychology
Prof. Dr. Ronald Freytag is Chancellor & Professor of Media Psychology in the Department of Psychology at HMKW Hochschule für Medien, Kommunikation und Wirtschaft, conducting advanced research in Media Psychology, Advertising Impact, Behavioral Diagnostics.
Prof. Dr. Henning Eichinger
Dean of Department of Design & Professor of Graphic Arts · Department of Design
Prof. Dr. Henning Eichinger is Dean of Department of Design & Professor of Graphic Arts in the Department of Design at HMKW Hochschule für Medien, Kommunikation und Wirtschaft, conducting advanced research in Visual Communication, Exhibition Design, Narrative Illustration.
Prof. Dr. Lorenz Pöllmann
Professor of Media Management & Economics · Department of Journalism and Communication
Prof. Dr. Lorenz Pöllmann is Professor of Media Management & Economics in the Department of Journalism and Communication at HMKW Hochschule für Medien, Kommunikation und Wirtschaft, conducting advanced research in Digital Business Models, Media Convergence, Content Monetization.
Editorial & verification standards
Institution profile and program records reflect official documentation verified on 2026-10-15. OpenField is an independent student academic resource and is not formally affiliated with HMKW Hochschule für Medien, Kommunikation und Wirtschaft.